AEP CUSTOMER MOBILE APP - FOR ANDROID & iOS

American Electric Power (AEP) wanted to add a more convenient channel to their customer omni-channel platform. This was the first mobile app adventure for AEP and in order to provide customers with a better experience, they decided doing a native app for both Android and iOS was the best approach. The main key functions are to check your outage status, to report an outage if you have one, to pay your bill, check your payment and billing activity and to understand your usage. While this was completed before the company’s new brand strategy was implemented, we are hoping to bring the app in line with our other digital customer properties soon.

Over 52,000 customers downloaded AEP’s new mobile app in only one month after its launch.

In 4 months, we had nearly 100,000 devices with our apps.

Download the app!

KEY PROJECT NOTES

Lead iOS designer for 2 years, eventually overseeing the Android design as well
Managed design and collaborated with a 10+ person development team, product owner, and scrum master, on design implementation, integration, and QA
Gained a solid understanding of back-end application development, the challenges/restrictions, APIs, Agile methodology, chaining of back end service calls, etc.
Partnered with QA to assure design accuracy / development execution
Led design-thinking workshops for stakeholders and our UI/UX team to ideate around new customer feature sets and their customer value vs. effort of complexity. I also led design-thinking workshops with our development team to gain their input on potential new ideas, micro-animations, and input on overall app design improvements.