ABERCROMBIE KIDS RETAIL EMAIL DESIGN

I spent 6 months as a contractor over at Abercrombie & Fitch, specifically in their Kids department, working intensely with their digital team with UX asset production of weekly marketing emails and website updates. Retail life is very busy and we ran on a tight schedule. Meetings were held with the entire Kids team to communicate our marketing goals for the week.

KEY PROJECT NOTES

Coordinated with 4 other designers to delegate the current workload between web and email updates
Worked alongside merchants to understand weekly merchandise that was to be promoted
Coordinated weekly photoshoots with the internal A&F photography team for weekly email campaigns
Partnered with the Kid’s brand copywriting team for on-brand messaging and tone of voice.